Sunday, September 23, 2007

Are there really Rules for Renegades?
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If you say nothing else about Christine Comaford-Lynch, you have to admit she’s got moxie. She must have. How else do you explain how she’s gone from model to monk to multimillionaire? Her book, Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality, recounts her unlikely rise and offers simple advice as to how to thrive on your own terms.
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According to Rules for Renegades, the secrets to an abundant life of riches can be broken down into ten simple rules:
Rule 1: Everything’s an Illusion, So Pick One That’s Empowering
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Rule 2: An MBA is Optional, A GSD is Essential
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Rule 3: Problems + Pain = Profit
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Rule 4: Build Power Instead of Borrowing It
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Rule 5: Rock Rejection and Finesse Failure
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Rule 6: Learn to Love Networking
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Rule 7: Only You Can Lead Your Life
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Rule 8: Work Your Money Mojo
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Rule 9: Resign as General Manager of the Universe
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Rule 10: Don’t Just Do Something, Stand There
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It all sounds very empowering on the surface, if a little too cut and dried. Indeed, much of the book reads like a motivational speaker’s notes. Still, Comaford-Lynch’s enthusiasm is infectious, and she backs up her “rules” with solid advice for realizing one’s dreams. Self-empowerment is at the core of her message. There’s nothing particularly new about that, but this book has a different take on it. The author begins with the tenet that if reality is made up of illusions, the best course of action is to build a reality around empowerment. She doesn’t dismiss the value of education, but insists that in the real world, the ability to Get Stuff Done pulls more weight.
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She knows whereof she speaks, and unabashedly shares her own triumphs and failures .throughout Rules for Renegades. The anecdotes are really what make the book entertaining, in fact. Particularly amusing is the recounting of her failed attempt to start a company called American Geisha - until she realized what such a venture would actually entail. Comaford-Lynch probably shares more information than she needs to when she reminisces about dalliances with Bill Gates and Larry Ellison, though in context, they’re more life lessons than gossip.
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More irreverent than incisive, Rules for Renegades is a light read that’s both entertaining and informative. While some of the advice (like post-it notes affirmations on the bathroom mirror) are a little hokey, the underlying theme still rings true. All in all, this is a valuable resource for anybody tempted to start a business. It’s not a panacea, but it does serve as a compass for the would-be entrepreneur.